Press
A feature by Business Of Fashion, click the image for the full read - our journey to create our own path rather than follow cultural norms.
Quillattire won ‘Most Contemporary Streetwear Brand 2023’!
Quillattire featured in V Magazine, worn by Seinabo - Swedish-Gambian artists,
I have designed for many fashion houses in my career, i have 10 years of experience designing for the likes of Burberry, Topshop, Asos, Umbro, Ted Baker & more.
LCF Alumni brand moves from London to LA with their brand Quillattire
Quillattire featured by mens style editor of Forbes, Pasquale Suriano.
Best Sustainable Fashion Brand 2022
Thats me and Trinny Woodall woo!
An interview with Nuprint Mag about our journey into Sustainable Fashion
Sooooo I got to speak to Trinny Woodall owner of Trinny London about Quillattire in the form of an elevator pitch, I had 30 seconds to preach about the brand and what it stood for. For those who do not know, my names Priya Jangda the owner of Quillattire, i do not really show myself but here it goes :)
Can I just say I love Trinny Woodall she is such an inspirational woman and oozes confidence in everything she does with her quirky and humorous ways. I used to watch her all the time on ‘What not to wear’, so this was a massive deal for me, to be speaking to a woman who has built her career as a TV celebrity and now has her own successful makeup line called Trinny London (Major goals!).
The behind the scenes were not as glamorous as it appears, I was sweating heaps from nervousness & fear of screwing up! The plant is there to hide the storm of paper patterns, fabrics, and order sheets. I am also perched up next to the window sill, clever camera positioning by me.
I had 30 seconds to deliver my elevator pitch —> talk sustainable fashion and what the story of Quillattire is and how I got into this all. Can I just add 30 seconds to deliver an elevator pitch is tough! There is so much to talk to about, and so much clock-watching & minor breakdowns when you forget everything! I was super nervous as I never show my face against my brand, not sure if that’s linked to confidence but I did it! I did have to watch Oprah Winfrey do a motivational speech on Youtube before this so I was full of positive vibes and feeling that I could run the world…Girls!
We spoke about how my love for designing for high street brands had faded away due to their constant churning of clothes and no thought process into the impact it was causing our world. I spoke about how I sell sweats & hoodies that are made from biodegradable organic bamboo, dresses, and jackets that are made in small runs and from end of line fabrics, masks that are ethically made by myself using fabrics that are end of line and using techniques such as hand painting.
Top tips for presenting an elevator pitch in 30 seconds to a celebrity on zoom/ in person are below:
BE YOURSELF! The best quality you have is you, you are unique so vibe of the energy and be natural.
For the full interview click:
Trinny Woodalls Instagram (Swipe towards the end)
Why sustainable fashion, why not take the “easy route" when producing your clothes?
The “easy route" is the bad route. The sustainable route is so much of a challenge, which is what life should be full of, because you learn so much and you strive to overcome it. If we were to actually see the implications to our planet of using plastics and materials that are not biodegradable, you would be shocked! The world is literally dying, and it is all the result of greed and naivety from the consumer, which is not their fault. The big dogs in the industry who are making millions know what the constant use of polyesters, leather, fur, blends of fabric, cotton, etc. are doing to our world, but they refuse to change fast.
Polyester is a non-biodegradable fiber. It is found in 60% of garments, making up around 21.3 million tons across retail stores. The statistics are alarming, especially while polyester remains one of the most popular fabrics.
An interview with Nuprint Mag about how we have diversified to making face masks
An interview with London College of Fashion about how Quillattire has been coping with the pandemic
Our Exclusive interview with Fashion United about coping with Covid19 lockdown and the impact it has had on Quillattire
An interview we did with Nuprint Mag about diversifying the brand to make face masks during the pandemic.
But that probably isn’t what we’re thinking about right now. The “it” of 2020 is upon us as we stay home, trying to imagine a future without a pandemic. Covid-19 has thrown us into an abyss we call “the new normal”. We’re urged to wear masks everywhere; going to the shop will never be the same again. People even wear masks at the park now too!
Luckily for us, Quillattire has just launched a collection of sustainable face masks so we can protect ourselves in style. Quillattire has come to guide us through this crazy time with innovative designs, some simple and others flamboyant. Priya is reducing landfill waste by a huge amount as the earth slowly heals.
“I’m not a scientist, so I was apprehensive about making them at first because some have specific filters and they’re tested by scientists. But I’ve done lots of research on the purpose of masks. They are for covering your face to prevent spreading the virus through coughing, sneezing and talking. There’s already a shortage so I thought it would be better to leave [surgical masks] for the NHS and make some out of my spare fabric. I’ve got heaps”.
A little interview we did with London College of Fashion in regards to how Quillattire has adapted the business to the pandemic.
How I'm using social media... I'm continuously blogging on my website talking about working from home, how to make masks from off cuts or if gift ideas for someone who has a birthday in isolation — things to help in a time like this. I am constantly posting on my social media, we have so much time at the moment to talk about the stories of our businesses on social media or our websites.
Whilst at home... I always tell myself this is not forever and it will end. I know it's hard in a time like this, where freedom and inspiration have been torn away from us, but we can create our own and should really try to make healthy daily routines to help our mental health. I find sketching helps on the weekends, I recommend taking part in the Alexander McQueen's weekly challenges, if it's your cup of tea it really does help you to relax.
You’ve started selling face masks? How have they been selling? Do you see them as a lasting trend?
In the beginning, masks were quite a sensitive subject - and in fact they still are to a degree - but looking at how other countries are phasing out lockdown, you see they are generally advising to wear masks. The sustainable masks I have been selling are doing well, I am fusing all streaks of life into them, so you have work wear masks made from end of line premium check fabric, urban masks using offcuts of a Nike basketball vest, plain ones made from offcuts of denim and jersey, and pretty ones made from all these amazing prints I work with - so each mask is really unique.
I am launching some more sports fusion face masks this week, so stay tuned. I have been keeping clear of using anything the NHS needs, as the whole point of making these masks is to ensure the front line gets their supply and we do not take this up. Also, the masks I create are lifestyle face masks, ones that have personality but shield germs from transferring. I know it's not necessarily considered by everyone as a pleasant thing to wear but if this is something that is going to stay, we as a brand want to make people feel good wearing them. That means demonstrating a variety of personalities and styles in each one. Click the link for more.
London College Of Fashion interviews Quillattire
We spoke to London College of Fashion which is where we studied BA Fashion designer pattern cutter about our new SS20 ‘Freestyle’ collection that we made in two weeks and it was all made from up-cycling Vintage shop product.
London Fashion Week remains a vital platform for LCF alumni and graduates among other emerging designers to showcase their work to the industry. We spoke to BA (Hons) Fashion Pattern Cutting alumna Priya Jangda, founder of Quillattire.
What message are you trying to send with your collection?
The collection is called 'Freestyle', literally because I only had 2 week's notice to make it! I had no mood board but I knew I wanted to get a message across to the world which was our planet is suffering and together can help it. I started visiting charity shops and buying sportswear, it just struck me as my brand is genderless and sports is a sign of strength so why not combine these all together for a womenswear show? Silhouettes that were masculine but for strong women! The collection contained hand painted protest slogans such as 'Together we can make a change', The world won't change it self' and transcripts from all over the world such as Hindi, Japanese, Chinese & English to communicate we are all one and can make changes if we work together.
Quillattire is all about helping and encouraging unity - everyone is equal and we all aligned can make such an impact to our world! I have spoken to many friends and taken part in discussions and its fascinating that most people are not aware of the global impact fast fashion is having on our planet and species, it's not their fault but the people in the industry's job I feel to try an educate. People think fast fashion is okay as its cheap and makes them look good but the facts are not being promoted by these brands.
My mission to create this collection in 2 weeks and get it onto the runway in front of eyes was to showcase that reusing is cool - and look at what you can create!
Quillattire interviews with I-D Magazine about the birth of Sustainable Streetwear fashion brand
We are happy to announce we were exclusively interviewed by I-D magazine by Vice. We spoke about the start of Quillattire and how insecurities and bullying lead to its birth, the future of Quillattire, Our Sustainable collection, and discussed our thoughts to why the fashion industry was not doing as much as it could be doing in regards to supporting sustainability. Click the link for a read.
“I am who I am, your approval is not needed.” That’s the motto of Quillattire, a new independent sustainable streetwear brand from designer Priya Jangda.
Priya describes herself as “a brown girl with a dream”. That dream is to bring streetwear into a genderless, sustainable future. Her brand, which features loud and retro fits with references to 80s gaming and the proud Quillattire label emblazoned on each garment in Japanese, English and Hindi, has already shown during London Fashion Week, and recently won ASOS’s Homepage Competition.
Looking at Priya’s genderless Retrograde collection, it’s impossible to tell that much of it was made using organic bamboo (which, FYI, produces 35% more oxygen than other plants, which is bloody brilliant for the impending doom of our planet thanks to global warming). But in an industry which contributes so heavily to greenhouse gases and pollution, a fashion brand which is modern not only in its aesthetic but in its commitment to environmentalism is a real gem.
We invited Yuwei the Journalist to our Sustainable Fashion Show During London Fashion Week. She talks in her blog about her thoughts of the collection and the meaning behind the collection in our eyes. Have a click below through to her blog and have a read, a little teaser below..
‘I am who I am. Your Approval Is Not Needed." is the brand's mantra and is founded on the codes of giving fabrics a new life. On top of that, the genderless, retro streetwear brand strives to represent youth, individual style and self-expression. The entire collection is made from second-hand clothing, which Priya has deconstructed, painted, embellished and embroidered to make each piece new again.’
‘The sustainability message was spread loud and clear at the show with models adorned in hard-hitting climate change fashion. Using elements of different cultures featured in the collection, Priya wanted to showcase that together we can make a change in the world. The line up of bright colours and slogan prints sprinkled some extra seeds of rebellion to the presentation. What stood out particularly were 3 looks:’
Ex Metro Editor & Sustainability Journalist Beljacobs Talks about Quillattire
Before i was chosen to take part in Sustainable Fashion Futures Runway Show during London Fashion Week, former Metro Editor Beljacobs who is now a Sustainable Journalist did an intro write up to each designer who was participating. Press the link to read the full write up. She talks about our collections being sustainable and out journeys of becoming sustainable designers.
So we won the ASOS Homepage Competition! We submitted some amazing images with our product and ASOS loved them, you can see the images all over the website but click here for more of an in depth read about the process!
If you did not know we also sell our product on Asos Marketplace, please do have a visit and check out all our collections.
Quillattire show cases its Season 3 unisex collection during London Fashion Week. Inspired by a trip to Japan, the bright lights, arcades, the hustle & bustle & the tranquility of Mount Fuji.
Quillattire show cases its Season 3 unisex collection during London Fashion Week. Inspired by a trip to Japan, the bright lights, arcades, the hustle & bustle & the tranquility of Mount Fuji.
Our ‘Retrograde’ Collection shown by Distracttv from New York who are an online media platform covering events and news in Fashion, Music & Culture. Distracttv produce exclusive video content and celebrity interviews. Click the Link to read a write up they did on Quillattire, blurb below.
‘How did Quillattire come about?
I was always told from a young age I was not good enough to be a designer nor did I look the part, I was an under confident tomboy. I was put down quite a lot growing up, but I wanted to prove to myself that I could be a designer and break all these biased and negative comments’
Sticks and Stones By Wekoko
A photoshoot by Wekoko, shot for Sticks and Stones Agency.
Lloyd Nwagboso ‘Misfits’
Founded by models Lloyd Nwagboso & Ana Tanaka, Wekoko is an online market place for rad independent fashion brands. For their latest shoot Wekoko teamed up with new kid on the block, photographer Sam Pyatt.
“This series pays homage to the girls who are tired of fitting into other people’s ideals of how a woman should be & behave. They are doing it their way & that’s just how it’s going to be.”
Feroce Magazine 2017
Our Satin Green Bomber Jacket Published in Feroce Magazine.
Shot by Lauren Marsh
Silk Fred
Asian Woman writes about our Styling work and how we see Fashion than just glam but an expression of yourself and something that encourages confidence and not doubt.
Lifestyle Magazine / Alter Ego
The Cool Fashion / Don't Judge me
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A write up by Cool Fashion blog talking about how we strongly believe Fashion can be so much more than release after release, but something to support positive change and make people feel amazing not wanting to look a certain way.
Harry Pseftoudis / Swag
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Harry Pseftoudis / Don't Judge me
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Flownerds / Swag
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BOW / Cartoon
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A photoshoot done of our ‘Retrograde Collection by Silk Fred. Check out the collection by tapping the link.
Asian Woman featured our Styling pictures back in the day. We still kept it real by choosing some amazing Streetwear brands and showcased them as Genderless. The Model is Wearing Mens sweatshirts and bottoms from brands Supreme Being, Play Dot Apparel , Ted Baker, Topshop and H&M
‘Style is an expression of individualism mixed with charisma. Fashion is something that comes after style’.